Innovation Blooms
Innovation Blooms
An integrated campaign for Northwell Health that eases patient anxiety around robotic surgery.
An integrated campaign for Northwell Health that eases patient anxiety around robotic surgery.
Overview
Research shows patients feel more fear when robots are involved in medical procedures, even though robotic surgery is less invasive and enables faster healing. We reframed that fear by showing robotic arms delicately stitching a flower’s stem, allowing it to bloom. The visual turns advanced technology into a symbol of care, precision, and healing.
Overview
Research shows patients feel more fear when robots are involved in medical procedures, even though robotic surgery is less invasive and enables faster healing. We reframed that fear by showing robotic arms delicately stitching a flower’s stem, allowing it to bloom. The visual turns advanced technology into a symbol of care, precision, and healing.
Overview
Research shows patients feel more fear when robots are involved in medical procedures, even though robotic surgery is less invasive and enables faster healing. We reframed that fear by showing robotic arms delicately stitching a flower’s stem, allowing it to bloom. The visual turns advanced technology into a symbol of care, precision, and healing.
Services
Integrated Campaign
Art Direction
To extend the campaign beyond media, we sent patients a live flower with a digital card explaining the robotic procedure ahead of their treatment. The gesture brought the metaphor into the real world, helping build trust and ease anxiety before surgery.
To extend the campaign beyond media, we sent patients a live flower with a digital card explaining the robotic procedure ahead of their treatment. The gesture brought the metaphor into the real world, helping build trust and ease anxiety before surgery.
To extend the campaign beyond media, we sent patients a live flower with a digital card explaining the robotic procedure ahead of their treatment. The gesture brought the metaphor into the real world, helping build trust and ease anxiety before surgery.
