Instagram Eye Exam
Instagram Eye Exam
A social campaign for EyeBuyDirect. An Instagram ad that let people test their eyesight where they already spend time looking.
A social campaign for EyeBuyDirect. An Instagram ad that let people test their eyesight where they already spend time looking.



Overview
More than half of adults skip their yearly eye exam. So we turned Instagram itself into one—designing posts sized for arm’s-length distance, letting users check their vision right in their feed and inspiring them to book a real exam.
Overview
More than half of adults skip their yearly eye exam. So we turned Instagram itself into one—designing posts sized for arm’s-length distance, letting users check their vision right in their feed and inspiring them to book a real exam.
More than half of adults skip their yearly eye exam. So we turned Instagram itself into one—designing posts sized for arm’s-length distance, letting users check their vision right in their feed and inspiring them to book a real exam.
Overview
More than half of adults skip their yearly eye exam. So we turned Instagram itself into one—designing posts sized for arm’s-length distance, letting users check their vision right in their feed and inspiring them to book a real exam.
More than half of adults skip their yearly eye exam. So we turned Instagram itself into one—designing posts sized for arm’s-length distance, letting users check their vision right in their feed and inspiring them to book a real exam.
Services
Social
Strategy




















