An Uncomfortable History
An Uncomfortable History
A guerrilla campaign in New York raising awareness of Korean “comfort women.”
A guerrilla campaign in New York raising awareness of Korean “comfort women.”
Overview
This guerrilla campaign highlighted the unresolved history of Korean women forced into sexual slavery by the Japanese military during World War II. Despite being historically documented, the issue remains underrecognized, and Japan has yet to issue a formal apology. I reproduced a survivor’s painting titled Taken at life-size scale and installed it across New York City, drawing public attention, inviting solidarity, and receiving gratitude from organizations supporting the survivors.
Overview
This guerrilla campaign highlighted the unresolved history of Korean women forced into sexual slavery by the Japanese military during World War II. Despite being historically documented, the issue remains underrecognized, and Japan has yet to issue a formal apology. I reproduced a survivor’s painting titled Taken at life-size scale and installed it across New York City, drawing public attention, inviting solidarity, and receiving gratitude from organizations supporting the survivors.
Overview
This guerrilla campaign highlighted the unresolved history of Korean women forced into sexual slavery by the Japanese military during World War II. Despite being historically documented, the issue remains underrecognized, and Japan has yet to issue a formal apology. I reproduced a survivor’s painting titled Taken at life-size scale and installed it across New York City, drawing public attention, inviting solidarity, and receiving gratitude from organizations supporting the survivors.
Services
Guerrilla Campaign
Credits
Creative Director: TJ Park
Copywriter: Matt Logie
Producer: Tom Mishra
Cinematographer: Tony Donhyuk Yoon
Overview
I also designed a microsite where people could learn more about the issue and join the petition, creating a platform for deeper engagement beyond the street campaign.
Overview
I also designed a microsite where people could learn more about the issue and join the petition, creating a platform for deeper engagement beyond the street campaign.
Overview
I also designed a microsite where people could learn more about the issue and join the petition, creating a platform for deeper engagement beyond the street campaign.
