TJ Park

Overview

More than half of adults skip their annual eye exam, often due to inconvenience or lack of urgency. Instead of asking people to leave the platform, we brought the test directly into their daily behavior.

Instagram Eye Exam transformed the feed into a functional vision test, designing posts calibrated for arm’s-length viewing so users could assess their eyesight in real time. I helped shape the strategic concept and social execution, aligning creative mechanics with behavioral insight to drive appointment bookings for EyeBuyDirect.

Overview

More than half of adults skip their annual eye exam, often due to inconvenience or lack of urgency. Instead of asking people to leave the platform, we brought the test directly into their daily behavior.

Instagram Eye Exam transformed the feed into a functional vision test, designing posts calibrated for arm’s-length viewing so users could assess their eyesight in real time. I helped shape the strategic concept and social execution, aligning creative mechanics with behavioral insight to drive appointment bookings for EyeBuyDirect.

Overview

More than half of adults skip their annual eye exam, often due to inconvenience or lack of urgency. Instead of asking people to leave the platform, we brought the test directly into their daily behavior.

Instagram Eye Exam transformed the feed into a functional vision test, designing posts calibrated for arm’s-length viewing so users could assess their eyesight in real time. I helped shape the strategic concept and social execution, aligning creative mechanics with behavioral insight to drive appointment bookings for EyeBuyDirect.