Verizon Platform & System Design
Verizon Platform & System Design
Building scalable digital systems across Verizon’s ecosystem.
Building scalable digital systems across Verizon’s ecosystem.
Building scalable digital systems across Verizon’s ecosystem.
Verizon Storefront
Verizon Storefront
Role
Experience Design & Creative Direction
Outcome
Clearer product discovery across Verizon.com
Overview
Verizon’s digital shopping experience previously centered on isolated transactions, making it difficult for customers to explore products within a broader, needs-based context. Despite a wide portfolio of offerings, discovery lacked cohesion and strategic hierarchy.
Across the homepage and key category pages, I redefined Storefront as a curated, modular commerce system. The resulting framework organized offerings into meaningful groupings, enabling clearer discovery pathways and supporting personalization and long-term platform growth.
Overview
Verizon’s digital shopping experience previously centered on isolated transactions, making it difficult for customers to explore products within a broader, needs-based context. Despite a wide portfolio of offerings, discovery lacked cohesion and strategic hierarchy.
Across the homepage and key category pages, I redefined Storefront as a curated, modular commerce system. The resulting framework organized offerings into meaningful groupings, enabling clearer discovery pathways and supporting personalization and long-term platform growth.
Overview
Verizon’s digital shopping experience previously centered on isolated transactions, making it difficult for customers to explore products within a broader, needs-based context. Despite a wide portfolio of offerings, discovery lacked cohesion and strategic hierarchy.
Across the homepage and key category pages, I redefined Storefront as a curated, modular commerce system. The resulting framework organized offerings into meaningful groupings, enabling clearer discovery pathways and supporting personalization and long-term platform growth.
Services
Experience Strategy
Web design
Strategy
Apple Launch Promotions
Apple Launch Promotions
Role
Experience Design
Outcome
A consistent system for product launches
Overview
Apple product launches required Verizon.com to rapidly adapt messaging, promotional structures, and device narratives while maintaining brand consistency across digital surfaces.
I contributed to digital execution and visual updates across site modules and campaign placements, collaborating with creative and product leads to ensure launch messaging translated into a cohesive retail experience within Verizon’s existing commerce framework.
Overview
Apple product launches required Verizon.com to rapidly adapt messaging, promotional structures, and device narratives while maintaining brand consistency across digital surfaces.
I contributed to digital execution and visual updates across site modules and campaign placements, collaborating with creative and product leads to ensure launch messaging translated into a cohesive retail experience within Verizon’s existing commerce framework.
Overview
Apple product launches required Verizon.com to rapidly adapt messaging, promotional structures, and device narratives while maintaining brand consistency across digital surfaces.
I contributed to digital execution and visual updates across site modules and campaign placements, collaborating with creative and product leads to ensure launch messaging translated into a cohesive retail experience within Verizon’s existing commerce framework.
Services
Web design
Digital marketing
Verizon Access
Verizon Access
Role
Art Direction & Digital Design
Outcome
A clearer, more cohesive access experience
Overview
Verizon Access consolidates exclusive entertainment, sports, and music benefits into a single digital destination. The challenge was reducing fragmentation while clarifying what “access” meant across evolving partnerships and content over time.
I shaped a scalable content framework that unified diverse benefits under a consistent interaction and messaging system. The resulting platform translated Verizon’s promise of exclusivity into a cohesive experience capable of supporting ongoing campaigns and cross-platform expansion.
Overview
Verizon Access consolidates exclusive entertainment, sports, and music benefits into a single digital destination. The challenge was reducing fragmentation while clarifying what “access” meant across evolving partnerships and content over time.
I shaped a scalable content framework that unified diverse benefits under a consistent interaction and messaging system. The resulting platform translated Verizon’s promise of exclusivity into a cohesive experience capable of supporting ongoing campaigns and cross-platform expansion.
Overview
Verizon Access consolidates exclusive entertainment, sports, and music benefits into a single digital destination. The challenge was reducing fragmentation while clarifying what “access” meant across evolving partnerships and content over time.
I shaped a scalable content framework that unified diverse benefits under a consistent interaction and messaging system. The resulting platform translated Verizon’s promise of exclusivity into a cohesive experience capable of supporting ongoing campaigns and cross-platform expansion.
Services
Art Direction
Digital Design
Web Design
Paid Digital Asset Guideline
Paid Digital Asset Guideline
Role
Creative Direction & System Design
Outcome
Faster, more consistent campaign delivery
Overview
As Verizon’s paid media ecosystem expanded, the lack of a unified creative framework created inconsistencies across dynamic campaign assets. I established the Paid Digital Asset Guideline as a foundational system to standardize layout logic, spacing, typography, and image usage across partner-produced media.
Beyond defining the framework, I led DCO template alignment and vendor execution, managing external production teams and overseeing final deliverables to ensure scalable, compliant, and brand-consistent outputs across dynamic paid channels.
Overview
As Verizon’s paid media ecosystem expanded, the lack of a unified creative framework created inconsistencies across dynamic campaign assets. I established the Paid Digital Asset Guideline as a foundational system to standardize layout logic, spacing, typography, and image usage across partner-produced media.
Beyond defining the framework, I led DCO template alignment and vendor execution, managing external production teams and overseeing final deliverables to ensure scalable, compliant, and brand-consistent outputs across dynamic paid channels.
Overview
As Verizon’s paid media ecosystem expanded, the lack of a unified creative framework created inconsistencies across dynamic campaign assets. I established the Paid Digital Asset Guideline as a foundational system to standardize layout logic, spacing, typography, and image usage across partner-produced media.
Beyond defining the framework, I led DCO template alignment and vendor execution, managing external production teams and overseeing final deliverables to ensure scalable, compliant, and brand-consistent outputs across dynamic paid channels.
Services
Guideline
DCO
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