Role
Experience Design · Digital Marketing
Outcome
Clearer, more flexible plan configuration
Overview
Verizon’s shift from rigid bundles to customizable plans required a new interaction model that simplified complex decision-making without overwhelming customers. Cross-functional teams restructured plan selection into modular, sequential choices that balanced flexibility with cognitive clarity.
Close collaboration across CX, partner agencies, and internal product teams turned early prototypes into scalable plan-building patterns. Iteration clarified the selection flow and aligned interaction decisions across stakeholders.
Services
Experience Design
Interaction Design
Design Systems
Strategy
Role
Experience Design
Outcome
Clearer subscription discovery and management
Overview
+Play is Verizon’s subscription hub, bringing entertainment and lifestyle services into a unified platform. As the ecosystem expanded, the experience required clearer structure to support discovery, bundling, and subscription management without increasing complexity.
Close collaboration with the Creative Director, CX, and product teams strengthened hierarchy across key surfaces, clarified subscription pathways, and evolved the platform toward a more scalable and engaging experience.
Services
Web design
Strategy
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