TJ Park

Overview

Restaurants discard significant amounts of unsold food each night, resulting in both environmental waste and lost revenue. Through direct interviews with restaurant owners and on-the-ground research, I identified an opportunity to reframe surplus food as a time-sensitive marketplace rather than a loss.

I conceived and developed Last Call end-to-end, defining the service model, brand identity, and UX architecture in collaboration with a copywriting partner. From restaurant onboarding and listing logic to notification timing and purchase flows, the experience was designed to balance urgency, trust, and operational simplicity for both vendors and late-night diners.

Overview

Restaurants discard significant amounts of unsold food each night, resulting in both environmental waste and lost revenue. Through direct interviews with restaurant owners and on-the-ground research, I identified an opportunity to reframe surplus food as a time-sensitive marketplace rather than a loss.

I conceived and developed Last Call end-to-end, defining the service model, brand identity, and UX architecture in collaboration with a copywriting partner. From restaurant onboarding and listing logic to notification timing and purchase flows, the experience was designed to balance urgency, trust, and operational simplicity for both vendors and late-night diners.

Overview

Restaurants discard significant amounts of unsold food each night, resulting in both environmental waste and lost revenue. Through direct interviews with restaurant owners and on-the-ground research, I identified an opportunity to reframe surplus food as a time-sensitive marketplace rather than a loss.

I conceived and developed Last Call end-to-end, defining the service model, brand identity, and UX architecture in collaboration with a copywriting partner. From restaurant onboarding and listing logic to notification timing and purchase flows, the experience was designed to balance urgency, trust, and operational simplicity for both vendors and late-night diners.